How many videos have you seen that actually gave you a negative impression of that business? A bad video hurts your brand. A great video blasts traffic to your website and makes your brand memorable.
Like most marketing, a great video is not out of anyone’s league. However, you need a creative process that effectively invests your time and resources into truly knowing your audience and catering to their needs. To help you start, we want to give you a high-level look into the elements that make up Keech Media’s video production process.
Discovery. We’ll collect information about the client’s marketing goals as well as their ideas, personality, audience, and more. Once we know our clients, we have a foundation to propose next steps for production.
Pre-Production. Building off the client-approved proposal, we talk details: timeline, resources, creative tasks, and more. “What do we need in order to make this happen?” That’s our question and our mission. Our creative team produces a script and storyboard. We gather relevant equipment as well as an itinerary, detailed shot list, and voice and visual talent. With the client’s okay, we move to production.
Production. We plan carefully during pre-production so, when it’s time for the video shoot, we can focus solely on creative production. We shoot, produce, and mix our video and audio based on the previously-approved script and shot list. It’s always fun when the client gets to see us in our element!
Post-Production. Here’s where it all comes together. Our editor makes the raw footage come alive and provides draft versions of the product to the client so they can request any changes. Once the client approves the video, we provide the mastered file in the video format of the client’s choice. We can also help them add the video to their website, promote it on social media, or place it as a TV commercial at a discount—we’re a preferred agency for Comcast Spotlight TV Advertising.
Every business has a story. Video, done right, is one of the best ways to share it. Consider steps like these as you plan your next video, and check out our other posts for more ways to get real results from your marketing.
By Keech Media | Written By Michael Finnern