EAPC Architects and Engineers wanted to show people the visual stories they tell through their interior design services. But they wanted that story to feel like sitting down face-to-face. Their goal was to build relationship with their target market.
“We reached out to Keech Media to help guide us in this important initiative,” said Lori Bakken, EAPC’s marketing director. “Keech Media presented solutions that were on target with our objectives of providing education to our existing and potential clients, specifically relating to interior design.”
Our team worked with EAPC to produce five video blogs (VLOGS) showcasing EAPC’s passion and expertise surrounding their interior design services. Lori was happy with the solution. “The VLOGS were, and will continue to be, another tool in our box to increase awareness to a broader base and really provide that education we feel is necessary for potential clients to make an informed decision on where to go when looking for interior design services.”
We shot the VLOGS at EAPC’s office location, working with their team to showcase a glimpse behind the scenes at EAPC. “With video VLOGS,” Bakken said, “our director of interior design was able to communicate what it’s like to work with EAPC, why we value collaboration with our clients, and what it means to EAPC to provide our clients with solutions that meet their specific needs.”
Check out one of our favorites—I Love That Show!—on EAPC’s YouTube channel.
The EAPC and Keech Media teams worked together to plan content for the project, and Keech Media shot, produced, and edited the primary and supporting clips for each VLOG. We then worked with EAPC on post-production tasks like adding the content to their website and setting them up to get the most out of their final product. “I thank Keech Media for their guidance and superb production skills in helping us meet our core objectives,” Bakken said.
We’re excited to watch the results that these VLOGS bring for EAPC. We’re also excited to work with them in the future to keep bringing value that builds relationships. “As a result of increased followers on social media, including LinkedIn,” Bakken said, “we will continue to produce VLOGS that will inform on many of our other architecture and engineering services including commissioning and LEAN methodologies as well as our design approach.”
In case you missed the VLOGs, check out EAPC’s YouTube channel. To get insight and ideas from other projects we’re working on with our clients, make sure to join Keech Media’s email list.