Home to Sweet Home delivers an efficient, peaceful—dare we say enjoyable?—moving experience for seniors and their families. Their customer testimonials prove that their professionalism, knowledge, and deep customer care make them a perfect choice when the time comes to right-size, relocate, or reorganize.
It’s these types of services that have a story to tell. But Home to Sweet Home was stuck with an outdated logo and a stagnant website. Owners Lisa and Rita decided that, no matter how awesome their services, their business would suffer without a new marketing foundation. They had completed some market research and were ready to take action, so they reached out to Keech Media for a consultation.
At the end of our consultation process, Lisa and Rita agreed that a new website and a rebrand were the first priorities. A business’s website is the foundation that supports other marketing. Without it, you’re building on sand. And a strong website needs a strong brand identity. With these two priorities set, we worked hard to further understand Home to Sweet Home’s personality in order to build their marketing foundation according to their identity.
Home to Sweet Home’s new logo “still includes the heart we have for our work but also exhibits it in a professional way,” said Lisa. “We’d heard from people that our logo had a ‘boutique’ feeling to it and we thought we should appeal more to professionals since they’ve become strategic partners.”
There’s no better way to showcase a fresh rebrand than through a website that is BOTH beautiful AND reliable. Once www.hometosweethome.com was launched, it was a game-changer. “Keech Media also created a new, more interactive website for us, and is using SEO to help drive appropriate traffic to our site,” Lisa said. “We believe that the enhancements to our logo and online image finally match our elevated professional image in the senior industry,” Lisa said.
“All the people that we worked with at Keech have made the process easy, enjoyable and worthwhile,” Lisa said. “They were fully engaged in the project to ensure a true understanding of our vision, the image we wish to portray, and our overall marketing goals.”