Cultivating Customer Experience

Lately, we’ve been exploring the ways in which a brand personifies your business. We’ve talked about the importance of defining and documenting your business’s personality, building your brand, and using a brand guide to manage your brand’s evolution. This week, we want to share a foundational element to your business’s personality by asking a question: as a business,…

Case Study: Aerial Sessions with Bituminous Roadways, Inc.

We’re all about unique projects, especially when we’re working with a company like Bituminous Roadways, Inc. to showcase time-tested quality. When Heidi Sedlacek, marketing coordinator for Bituminous Roadways (BR), inquired about aerial photography, we were eager to establish a partnership. Every year, BR produces a calendar for its existing and prospective customers, employees, and other stakeholders, printing and distributing…

Your Brand Guide

We’ve talked about how to define your identity and use it to lay the foundation for your brand. Now, we want to share a tool to equip your brand for healthy, intentional expansion in conjunction with your evolving identity. When you’ve decided which elements reflect your identity, it’s time to document your decisions within a brand guide. A…

Building Your Brand

Once you’ve defined and documented your identity with a mission and vision statement, how do you find your voice? Once you’ve taken due diligence in documenting what your business is about, you’ve earned the pleasure of sharing your identity with your target market. It’s time to build your brand. Like many elements of business, building your brand is…

The Case for Video

When it comes to converting, engaging, and selling to consumers or business clients, what’s the most effective medium? If you had to guess, you’ll probably pick the medium that most recently or powerfully struck you. If you’re like many, you picked video. Video Done Right While a poorly-produced video makes your brand less attractive to consumers, videos produced…

Passionate about Production Calendars

Whether your goal is brand awareness, lead generation, sales, or another specific result, your mission is to build trust with your target audience. Present the same consistent quality with your marketing media as you do with your products and services, and you’ll show consumers that, whatever you put your hand to, you’re never a one-and- done type of business.…

The Results of Content Marketing

In order for your marketing to succeed, you need to define what success looks like. You need to pinpoint the results that you want your business to obtain from content marketing. According to industry research, four of the five items shown below are the most important results to B2B marketers in North America. The fifth in this list–…

Tools for your Marketing Campaign: Part 4

In this series, we’ve explored some of the tools involved with planning and executing a good marketing campaign. We can either produce content because “that’s what we’re supposed to do,” or we can use effective tools to define our “who, what, where, and when” so that our media accomplishes our “why” and connects with our audience. You’ve created…

Tools for your Marketing Campaign: Part 3

Part Three: What to Produce? The previous post in our Marketing Tools series helps you find your “who.” Identifying your audience based on your customer data equips you, in turn, to produce targeted media that fits specifically with your audience and your goals. Media that speaks to your Who In preparing to reach out to your market,…