SOCIAL MEDIAEngaging Your Audience with a Proven Strategy Social Media marketing is all about engagement and exposure to your key audience. As an integral part of your marketing strategy, social media is one of the most effective ways of building brand awareness and trust amongst your audience. It’s not uncommon for some companies to attribute over 30% of new growth opportunities from social media. The key to building and maintaining online relationships is consistency. Without the proper strategy in place, most organizations fail maintaining an engaging social media presence.